Amalia does not necessarily mean campaigns with a low budget, but more campaigns within niche markets and search campaigns with less than 500 clicks per month. automating your campaigns and relying on machine learning, such as not being able to edit search terms and match types with certain strategies. On the other hand, your campaigns are driven purely on data, using the power of statistical models and pattern recognition. The system can make adjustments automatically, at just the right time. “Focus on the elements you can control.
Fowler Amalia emphasizes to the listeners that automation is not about achieving perfection in your campaigns, but about getting as close as possible to the desired result. In her you phone number list are presentation, she mainly focuses on Responsive Ads and Smart Bidding and does not include Smart Campaigns (minimum space for your own input) and DSA (more suitable for larger websites). A good campaign benefits from accurate conversion data. This is especially true for campaigns for . Anyone who is already experienced with Google Ads knows that you can use the smart bidding strategies.
You can bet on the following goals: clicks, conversions, CPA, viewability, ROAS and conversion value. For such a bidding strategy to succeed, the minimum threshold is 30 conversions per month. In addition, a good account structure is important and it helps to also look at off-platform factors – changes to the website itself can also have an impact on the conversion rate. Therefore, focus on the elements that you can control. If you don't collect enough macro conversions in a month, Amalia advises you to also look at important soft conversions. You can think of newsletter subscriptions, call-me-back forms, clicks on contact details, PDF downloads, or any other type of soft conversion that or the website can take place. For low-volume ad accounts, it also helps to simplify your account structure.