In the storesocial mediainternet forumssearch engines or other websites. the shopping path and have a huge impact on the customer's experience related to the brand. Well-plannedpositive touchpoints contribute to the finalization of the transaction and the acquisition of a loyal customer. Incorrectly matched touchpoints canin turnaffect the brand imagealienating the potential customer and discouraging him from finalizing the purchase.
Touchpoints quantity or quality There are currently over points of contact between the consumer and the brand. These are both advertisements in social media TV spotspress advertise mentsbanners on UK WhatsApp Number List websites Google Ads campaigns billboar dsas well as less noticeable thingssuch as opinions on the Internetcomments in the media social mediacustomer service or the influence of company employees.
Although the possibilities of using touchpoints are hugewe rarely find more than a dozen of them on our shopping path. This means that the quality of touchpoints and their proper fit are much more important in building a customer journey than the quantity. It is worth remembering that we have almost full control over some touchpoints we can freely define the ways of displaying advertise mentsthe target groupthe place of emission and the duration of the campaign.