Strategy designed specifically for the Metaverse can be. 5. Microsoft and the importance of Big Tech in the Metaverse Satya Nadella, CEO of Microsoft, recently spoke on his LinkedIn page about what he believes the Metaverse is set to become in the coming years. According to Nadella, "the Metaverse is already among us, and it's transforming not only how we perceive the world around us, but how we participate in it, from assembly lines to conference rooms." A preview of Microsoft's Metaverse can be found, for example, in Mesh, an application designed and developed for Microsoft Teams that can integrate the latter with elements of augmented reality . Microsoft is just one of several Big Tech behemoths in the computer industry to have openly expressed interest in entering the Metaverse. And these are important investments. Microsoft has recently begun to.
Expand its workforce and its branches of expertise, one of mobile number list which involved the acquisition of Activision-Blizzard, one of the largest brands in the gaming industry, in an operation valued at an estimated $69 billion dollars. Newsletter Adv Media Lab Back to index The Metaverse and the next steps to take with Adv Media Lab The term "Metaverse" owes its origins to Neal Stephenson . In his novel "Snow Crash" Stephenson defines the Metaverse as the place where people use special devices that enable a virtual reality experience to interact within a digital world. It was 1992 , and 30 years have passed since then. This brief historical outline helps us to look at things from a broader perspective.
Metaverse has been talked about (or fantasized about) for many years, but only recently has it begun to enjoy mass attention, thanks above all to the interest of numerous high-profile brands. us see how, with the Metaverse, marketing will no longer have the same face it has today. The Metaverse will forever change the way brands interact with their customers. Precisely because it offers unique creative experiences , even on social networks, the Metaverse will allow for far greater engagement than currently occurs. For consumers, this means they can expect to have great experiences in the coming years, while for companies, this translates into practically endless opportunities to increase brand loyalty.