Is not sales but the supply of raw materials. simply a business function that covers the necessary administrative activities in logistics and management. As the supply of goods has increased significantly, it is necessary to develop measures to sell these goods at retail. So this is the sales orientation of the era. This understanding is characterized by the purely sales-related function of marketing. Marketing Books As the glut of goods and services grows, a seller's market becomes a buyer's market. In this case, customer orientation is crucial to succeed in the market.
The era was characterized by a high emphasis on competition Philippines WhatsApp Number List With increasingly similar marketing campaigns, it becomes increasingly difficult for companies to establish themselves against the competition. Thus, these companies try to establish a specific competitive advantage over the competition. As the environment in which market processes take place becomes more complex, with ecological, social and technological environmental factors becoming more influential.
Firms must increasingly adapt their market behavior to the environment and future directions. As the new millennium begins, marketing is increasingly committed to progressive digitalization. Digital marketing is now a day-to-day job for modern marketing departments. With the increase in the number of users of social networks, social media marketing has become another driving force. Customer integration, more interactivity and closeness to customers characterize the latest developments in marketing.