Manage their expectations Do you know what the expectations of your customers are and how they are formed? How do they affect the customer experience? What are the benefits of its management? Tags expectations usa phone list client marketing read later favorites 0 LS Luis Solanas Houses CEO SearchValue consulting in Market Intelligence Follow Author To usa phone list the customer experience, it is crucial to know the expectations they have in the relationship they maintain with the company and define a management plan for these, in order to surprise current or potential customers by improving what is expected and generating closer ties on an emotional level. that allow improving business indicators Expectations are the internal thermometer of customers to assess the experiences they live in the relationship they maintain with companies.
As clients, current or potential, we generate rejection in those situations in which at least what we expect does not happen and in the way we want it to. In the customer experience environment, correctly managing expectations is decisive, knowing them, how they are built, the elements that make them up, how they are resolved, ? It will help usa phone list generate much more relevant experiences for the people who interact with our company, What usa phone list expectations? Expectations are usa phone list people expect from another person, brand, company, ? in the relationship they maintain with these, taking into account that the non-satisfactory resolution of that expectation generates a certain frustration or disappointment in the person. Therefore, the objective of any company must always be to exceed or improve the expectations of people in any of the contacts they have with the company before, during or after the purchase.
In this sense, there are basically three situations that can occur: We do not meet expectations , in this case we generate a disappointment to the current or potential client, with what it entails in all areas of relationship We cover them without further ado, we generate impact, but by usa phone list surprising or improving we do not emotionally link We exceed or improve expectations , we emotionally impact the current or potential customer, with usa phone list aspects that they did not expect, which entails greater possibilities of conversion to sales and less sensitivity to rational elements that generate brakes in the purchase processes. How are expectations built? What are the elements that influence the process? Initially they are built by the very essence that people have to cover a need, which generates expectations related to it and how we want to solve it.